Branding Value Now Branded Adventures Hot from hoovering the office while wearing spandex, I drank some cool liquid…

Hot from hoovering the office while wearing spandex, I drank some cool liquid…

…from my thermos, ate some jello for lunch, put a band-aid on my bumped knee and for a precaution, I popped a couple prozac. Now that I think of it, gotta run to the drug store to stock up on my viagra supply, and stock the office with some tampex.

Yep. It’s going to be a great weekend.

–Maybe that wasn’t the most elegant use of imagery, but it was our attempt to use each and every of the newest additions to the Oxford Dictionary into one stream of consciousness. These 9 brands have found their way into the collective consciousness, fused firmly into culture. These 9 brands are no long just brands, they are BIG TIME BRANDS!

Here’s the new dictionary entries:

Hoover: hoo·ver [hoo-ver] –verb: to clean with a vacuum cleaner (Chiefly British)

Xerox: xe·rox [zeer-oks] -noun or verb: a name for a copying machine or the act of reproducing printed, written, or pictorial matter by xerography.

Thermos: ther·mos [thur-muhs] –noun: a vacuum bottle or similar container lined with an insulating material, such as polystyrene, to keep liquid hot or cold

Prozac: pro·zac [proh-zak] -noun: a brand of fluoxetine hydrochloride

Spandex span·dex [span-deks] –noun: a synthetic fiber composed of a long-chain polymer, used chiefly in the manufacture of garments to add elasticity

Jello: jell-O [jel-oh] -noun: brand of dessert made from a mixture of gelatin, sugar, and fruit flavoring, dissolved in hot water and chilled until firm

Tampax: tampax [tam-pax] -noun: tampon used to absorb menstrual flow

Band-Aid: band-Aid [band-eyd] -noun: adhesive bandage with a gauze pad in the center, used to cover minor abrasions and cuts

Viagra: vi·ag·ra [vahy-ag-ruh] -noun: sildenafil citrate, used to treat impotence

Thanks to the folks from for this original post.

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