Branding Value Now Advertising,Advertising Industry,Cause Marketing,Graphic Design,Online Community,Social Activism “If we knew how connected we are, how would that change everything?”

“If we knew how connected we are, how would that change everything?”

This is the question posed by Digital Family Reunion (DFR). jungle [8] has taken on the task of bringing the molecular level into a unified visual field. It began with Creative Director Lainie Liberti giving the visual interpretation of what a tech holiday party would want to stir in the consciousness of its attendees.

You will not find images of dreaded Christmas sweaters from grandma nor will this party leave you cringing from the onslaught of lackluster, forced, and drunken conversations about office politics and gossip. The goal of DFR is to synthesize 1.0 + 2.0 and create a platform for collaboration, discussion, and innovation for our communities, while of course, having a great time in the company of like-minded individuals.

One look at the website and invite for DFR and you will know this is not your typical holiday party. As with all things jungle [8] takes on, causes run the gamut of our affections. We aim to unite, to create, to empower, and leave in our wake a trail of limitless possibility.

On a cellular lever, we are molecular energy working in brilliant formation. The visual depiction created by jungle [8] for DFR is a flow of energy created by the visible light spectrum. Each of us vibrates on different energy levels, and we merge to create a community reflective of our unified energy. Out of this energy field, bursts of solar power emanate indicative of our social selves, active, powerful and radiant.

The task of translating this image into a live installation rests on the design concept of jungle [8]’s graphic designer Tuan Vutran. With creative genius beginning a steady knock on the door of perception, the installation takes on an earthy form. A week from today, at 8:15 PM, DFR will begin a yearly tradition known as the Business Card Installation Ritual.

Tuan is piecing together the Business Card Installation one Styrofoam ball at a time. Like planets, connected through clear, plastic umbilical cordlike tubes, reflecting prisms of rainbow light, the balls will appear to take flight with wings made from 2000 business cards from the original dot commers. The molecular representation symbolizes all of our talents fusing to herald a new year, a year of collaboration, change, and interconnectedness.

All in attendance for DFR will be asked to add their business cards to the Card Installation and become immortalized in a tangible reflection of our ever changing molecular bonds.

Be sure to see: Magnifying Connections: creating an installation, episode 1


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