footprintAh, the infamous ecological footprint. Just in case you are unaware of what this is, here’s a definition: A representation of the total area humans require for agriculture, timber production and fishing combined with the area needed to absorb carbon-dioxide released by burning fossil fuels. To better understand this concept we can relate our impact on the environment to a financial statement. Compare our demand on, and nature’s supply of, ecological resources. Humanity is now living off its ecological credit card, and can only do this by liquidating the planet’s ecological assets. While this can be done for a short while, it ultimately leads to the depletion of resources, such as the forests, oceans and agricultural land upon which our economy depends. Tools such as the ecological footprint can help us balance our ecological budget. We can accomplish this by reducing demand – consuming fewer resources (like turning down our thermostats and driving less), increasing the efficiency of our resource and energy use. Here at Jungle[8] we take action locally, with confidence that our actions will positively effect the entire globe. For ways you can decrease the size of your ecological footprint visit – www.eco-pros.com

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