While some of the most recognizable companies in the world have been using famous logos for years, newer companies and those that are re-branding have to find ways for their logos to emerge from the crowd. Modern logos need to be new and unique while trying to ensure they work in the practical world. Because of this, trends emerge in logo design every year. The following is a list of logo styles trending right now.
An icon is usually an image that represents something common or well known, whereas a logo is unique to one company or person. What better way is there to project familiarity, and still come up with a unique logo that is much more than the individual icons, than to merge two or more icons into a cluster? This trend is being achieved by sometimes linking the icons transparently. The colors used are light or pastel so as not to muddy the image.
The Pringle shape or hyperbolic paraboloid is twisted slightly and colored in tonal gradients to create an interesting 3D logo. Similarly, a rectangle is twisted into and arched tube that looks like a cross between macaroni and fettuccine, and tonal gradients give it a 3D look.
An anaglyph is an image that is created by overlapping a red image with a cyan image. Historically, the result would need to be viewed through 3D glasses, but these modern logos are designed to be clear enough to be viewed without them, but still provoke a second look. The message is intended to let the viewer know that he has a choice to make. The selective focus is another technique that gets the viewer to take another look. One area of the logo is razor sharp in focus and the image gets more blurry as it moves out. This is reminiscent of digital camera contortion techniques.
Both these techniques telegraph the coming together of diverse elements to make one strong entity. The woven technique uses multiple 2D strands, sometimes in various colors, merging at right angles like a basket weave. Tessellation involves multiple graphic elements of the same color and shape families, grouped together multiple times to create a mosaic-like effect.
The watercolor technique is used to give a more human and free-spirited quality to the logo, by using free-hand outlines instead of rigid straight lines and geometric shapes.
This technique reminds you of a block of beef tenderloin neatly tied up with twine. The placement of lines and use of different colors for the cut out parts is deliberate, to make it look 3D and give the illusion that the logo will unfurl into a 2D image when the twine is cut.
Companies trying to convey sustainability are using the idea of a plant, flower or tree sprouting from its first seed. The green is used in a light to dark gradient, with the lightest shade being at its youngest point. It conveys a new cycle of life.
The peeling sticker is not really new, with it being called a violator and used in the packaging industry, but the new avatar is a sticker being peeled back to reveal a hidden image behind it. The concept conveys a hidden value.
The carved out sphere has been done before, but the modern version carves out an intricate design to reveal something hidden inside or uses color variations and shadows to reveal a secondary meaning.
With so many brands only having an online or mobile presence, sometimes a logo is present on a virtual button 90% of the time. The design reflects that by actually looking more like app buttons instead of logos.
This design is actually a series or family of similar logos. The variations are usually caused by the differences in surfaces or techniques used to create the logos. For example, the outline of the series of logos may be the same, but the background picture may differ to convey different content. From the designs listed above, it’s clear that while some of the logo styles trending right now have reached critical mass, a few of them clearly have room to grow, and maybe start some new trends in the coming years.