As we all have our daily favorite spots on the web to get news and information. So you can imagine my excitement when landing on the lead story on TechCrunch in which some of our favorite brand logos are highlighted along with the visual history of their brand mark. For the life of me, I do not remember the first Apple logo. Interesting how the brand personality and position shifted throughout the years. Any other favorites out there?
Another one of my favorite transformations is the IBM logo below. You can also see an exhibit of the brand and transitions from their site here.