It is talked about very widely that to make a great logo, it has to be able to stand the test of time. Who wants to do a redesign in just a few years? Every time the graphic is changed, a company stands to lose a little credibility. Consumers love stability and if a business cannot show that, they will lose loyal customers to someone who can offer it.
Is coming up with the perfect graphic really that big of a deal? Yes it is. This is the one shot that businesses have to make a connection with people. The human brain will put the name of the business, what they do, and the graphic together in the mind and will form an opinion, good or bad. If the image makes no sense coupled with the business name, the brain will not make the connection with what they do and it will not be recalled so easily.
So how does one find a great image to represent a company? There are many ways, but brainstorming from the designer and also the client will open the floodgates for possibilities. Then, come up with a base image to build on.
Consider these options for graphics:
• Use a photo of the subject
• Find a vector vs. a jpg (they stretch well when enlarged)
• Make a choice that looks just as good in black and white as it does in color.
• Remember, the simpler the better. Detail does not translate well in one glance.
Your goal in the ultimate design is to feel current forever. Avoid using multiple colors and fad colors. It is only natural to want to go above and beyond what others are doing, but remember that the plain and somewhat boring images will be bored into the minds of potential customers. While the image should be relevant to what the client does or represents, there are ways to achieve a professional look with your standard black and one other color.
Think about these points when building your design:
• Taking a photo and turning it into a drawing is a great way to stay neutral for many years.
• Use a vector image and turn it a dominant color that will pop against white or black. Think the Nike swoosh…
• Use a silhouette image on a colored background that has an effect on the brain. Yes, colors impact how people feel about a business from the first look. It is color psychology and has been proven to work very well.
Keep in mind when creating your design that your clients will be plastering this graphic all over every piece of promotional material they can get their hands on. It will need to translate very well on large and small scales, color and also black and white. The better you are at making it recognizable from a distance, the more your work will be viewed as valuable. It can help you attract more business if you keep your performance consistent and full of quality.
Some examples of logo placement:
• Business Cards (obviously)
• Mouse Pads
• Posters (Tradeshows)
• Backdrops and Wallpaper (Tradeshows)
• Outdoor Signs
• Office Décor
Of course, there are many other possibilities, but keep in mind how large people may need their image to be, and give them a high resolution solution to their branding issues. Preventing a redesign is the ultimate goal for the duration of the business. Being the one to create something that works for an eternity speaks volumes about your talents.
About the Author:
Maddy Olson blogs on a variety of subjects that are deep topics and can change lives. Writing about custom printed wallpaper expert Megaprint.com is a very rewarding way to express her creativity and she enjoys it very much. Her own mission to decorate her house to be a home has been a lot of blood, sweat and tears, but worth it. She appreciates being able to share that with you.