Class, Please Open Your Books to Chapter Eleven. . .

I’d like to offer my congratulations to the folks over at Delta Airlines, as they have just overcome a bout of the ‘Chapter Elevens’. That’s a nasty ailment for anybody, but especially when you’re seventy-eight years old, the largest U.S. transatlantic carrier and operate the biggest and busiest hub in the world. Kudos Delta, way […]

it’s monday

what? Ryan & Justin….

On the Road Again: Spectra Ball or Bust

The birds are chirping, the sun is shinning and our minivan is crammed to capacity; it’s Spectra Ball or bust baby! Our journey begins early Saturday morning along California’s beautiful Golden State Freeway, truly the American Autobahn. We journey onward (well within the posted speed limit of course) up the state’s central valley with our […]

Snow Leopards and Brand Experience

I have never personally seen a high Asian snow leopard and neither has Peter Matthiessen, author of the book The Snow Leopard. What does the super elusive snow leopard have to do with brand experience? Good question. If you’ve ever had the pleasure of reading Peter Matthiessen’s book, you might know what I’m talking about. […]