Google, the billion dollar corporation whose many hands are steeped in everything the far-reaching tubes of the internet have to offer, has something new for all of us.? And by all of us, I mean the entirety of the world.

Google has, since its conception by co-founders Sergey Brin and Larry Page, positioned itself as both immensely socially conscious and wholly philanthropic.? Seeking solutions to our world’s greatest issues — climate change, global public health, and global poverty — Google started the for-profit philanthropic subdivision with the initial funding of one billion dollars.? But Google, as they’ve become more and more ingrained in the purveyance of the vastness of all-encompassing, readily accessible information, has realized that, well, it’s simply the idea that makes the difference — and that idea can come from anywhere and anyone.? Google knows that they don’t have all of the answers, but what they are sure of is that the answers to the world’s largest problems are, in fact, out there.? It’s just a matter of finding them.

So, welcome to Project 10 to the 100th.? Take a moment and give this a watch.? Don’t worry, I’ll wait.

As Google puts it, “helping helps everybody, helper and helped alike.”? Truer words do not exist.? So here’s the gist.? Google is committing ten million dollars to set up to five of the best, brightest, and most far-reaching ideas into motion.? It’s up to all of us, however, to put our collective thinking caps on and submit those ideas.? Anyone can submit as many times as he or she wants with the Project 10 to the 100th Submission Form.? The deadline for submission is October 20th 2008.? That’s a mere 18 days, people!? After submitting, Google’s leaving the semi-finalist decision in our hands.? A public online poll starting January 27th 2009 will determine the top 25 ideas from around the world, which will then be narrowed to up to five by Google’s own board of advisors.? Sounds simple, eh?? Well, it is!? Start submitting!? And remember, helping the most people, for the longest amount of time, in the most encompassing way possible is the paramount goal.? But, let’s just let Google fill us in on the rest, shall we?


  • Reach: How many people would this idea affect?
  • Depth: How deeply are people impacted? How urgent is the need?
  • Attainability: Can this idea be implemented within a year or two?
  • Efficiency: How simple and cost-effective is your idea?
  • Longevity: How long will the idea’s impact last?


  • Community: How can we help connect people, build communities and protect unique cultures?
  • Opportunity: How can we help people better provide for themselves and their families?
  • Energy: How can we help move the world toward safe, clean, inexpensive energy?
  • Environment: How can we help promote a cleaner and more sustainable global ecosystem?
  • Health: How can we help individuals lead longer, healthier lives?
  • Education: How can we help more people get more access to better education?
  • Shelter: How can we help ensure that everyone has a safe place to live?
  • Everything else: Sometimes the best ideas don’t fit into any category at all.

So, from Google, from jungle [8], from Earth, good luck, and may those who help the most win.? Because when they win, we all win.

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