The Success of Coca Cola Brand

It’s the Real Thing

All over the world, Coca cola would emerge to be one of the most successful and most recognised brands of all time. But what is there in the coca cola’s brand history – a success story? The company has been able to produce and manufacture a brand that has fascinated all its consumers all over the world. Key elements of its success could be based on its branding strategies. Since it began in the 1860’s, the company has maintained high levels of competition as well as develop unique strategies that have constantly raised the interest of its customer. The company has also put great emphasize on the enhancement of its brand while at the same time reinventing it to achieve more impressive loyalty. Generally, some of the key factors that have led to the success of the Coca cola brand include:


  1. Marketing.
  2. Innovation.
  3. Customers response evaluation
  4. Building brand loyalty among many others

According to marketers and economist, the company’s strategic marketing methods would be seen as the core origin of the modern day marketing. They came up with advertisements techniques which capture large audience of refreshments consumers. Its intense marketing campaign has greatly promoted its success. Even after going through the inconsistent and ever-changing markets, the company has maintained its operations. This has been enhanced by the company’s ability to deliver new and better products as well as make new innovations.
In order to find the customers perception towards its products, the company has constantly assessed the responses of its customers. The brand has maintained a certain level of customer satisfaction which has majorly contributed to its great success. Consequently, the brand loyalty has been built strongly. The customers become more attached to the company’s products, as more of their demands get satisfied.
In conclusion, the Coca Cola Company has been able to attain the great success mainly due to its ability to place its products at an advantage of the market mix elements, that is, place, price, product and promotion.

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