super-dooper redesign?

In the case of Super 8 Motel chain, that is…
I’m not getting it. It’s not that I’m partial to the old design, there is a dated quality to it for sure.

Old:
super 8

But when it comes to the new design, I don’t think it hits the mark. I think recognition is important and the color pallet, I agree is better left unchanged. However, this new brand mark is reminiscent of a clown college to me, more than a hotel change. Definitely does NOT look like a place I will have a restful night’s sleep. Super-dooper disaster, I think so…thoughts?

New:
super 8

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1 thought on “super-dooper redesign?”

  1. sarah says:

    It reminds me of the signage for 99 cent stores. Or…. a lotto ticket??

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