Tag: Advertising

Answer Ten Questions And Create a Great Marketing Plan – Part One

A well constructed marketing plan will provide benefits to any small business enterprise. Unfortunately many don’t have the resources, knowledge or experience to put one together on their own.  It’s really not too difficult with a good road map.  If you can answer ten questions about your business you can easily create a powerful marketing […]

The Secret To Successful Brand Expansion? Red Lobster Knows!

Thinking about expanding a successful brand?  If you’ve done any reading on the subject you know it can end in failure if not handled properly.   The good news is that with the correct setup brand expansion can be very successful. The key to success lies in the structure.  The new brand should be under the […]

K.I.S.S. Or Kiss Your Brand Goodbye

“Keep it simple stupid”.  We’ve all heard of the KISS principle but in branding it is ignored far too often.  Companies invest money and effort into building a brand and then turn around start weakening it. How do they weaken the brand?  By broadening the product line too far. You see it in every market. […]

Brand Expansion – Always A Good Thing?

Once any product oriented company is successful they start exploring strategies for further growth. The next logical step many companies take is to create additional products. Marketing experts call this expanding the brand. Even though this is a common growth plan it does have some risks that should be considered. The main concern is that […]

Personal branding keys to success

Personal Branding Keys To Success

Let’s face it.  If you want to land high paying clients you have to present yourself as a professional.  Doing this effectively is what personal branding is all about. Have you ever bought a product and wondered “why did I buy this product instead of that product”? If your answer included the words “I always […]

2012 Study Reports Small Business Slow To Embrace Modern Marketing Strategies

Small business marketing practices are usually heavy on traditional methods.  This is often due to the business being family owned or that it’s been around a long time and has built up personal relationships with its local customers.  A recent study supports this theory showing that the majority of small businesses surveyed choose traditional marketing […]

Create A Winning Product Name In 10 Easy Steps – Part Two

Welcome to part two of how to create a winning product name in 10 easy steps.  Let’s continue with the last five steps you need to know to create a great product name. 6.    Just Say NO to Initials Names that use only letters are about half as memorable as those that use known and […]

Create A Winning Product Name In 10 Easy Steps – Part One

Naming a product or company is no small task.  This one decision can make or break a product.  The name must be catchy but not cliché.  Be targeted yet not too specific.  Describe the product yet leave the target customer curious for more information.  Coming up with an effective name is possible and doesn’t have […]

Hit a Branding Home Run With Publicity

Starting a new branding campaign?  Want to impress your client by hitting one out of the park?  Concentrate on getting massive publicity.   You may be thinking why don’t I just do an advertising campaign?  You could if you want to take the safe but expensive route.  Let me tell you why publicity is much, much […]

Five Critical Steps to Building Effective Social Media Profiles

Using social media to brand your business can be very effective if you know what you’re doing.  Before you jump into social media it is important to understand how it fits into your overall marketing plan.  The crucial first step to social media branding success is setting up and managing your social profiles. Here are […]