Tag: brand experience

Name Recognition For Any Business in 11 Easy Steps

It’s no secret all companies want to increase their name recognition.  Most know it is important to their success but struggle to make it happen.  Establishing the brand can be a daunting task so I’ve broken the process down into 11 actionable steps.  Following these on a regular basis will increase the name recognition of […]

Brand Expansion – Always A Good Thing?

Once any product oriented company is successful they start exploring strategies for further growth. The next logical step many companies take is to create additional products. Marketing experts call this expanding the brand. Even though this is a common growth plan it does have some risks that should be considered. The main concern is that […]

Personal branding keys to success

Personal Branding Keys To Success

Let’s face it.  If you want to land high paying clients you have to present yourself as a professional.  Doing this effectively is what personal branding is all about. Have you ever bought a product and wondered “why did I buy this product instead of that product”? If your answer included the words “I always […]

Branding the Olympics

Success or Failure? As the 2012 summer Olympics kick off in London, it’s worth a few moments to examine not only the athletic prowess of the athletes but also the business behind the Olympics. Particularly has the branding of the Olympics been a success or failure? We aren’t going to talk here about London specifically […]

Your Brand’s Path to self-discovery. The 5 “Must Knows” for Brand Success.

Branding. What do you know, Joe?  While strolling along the aisles of the national marketplace, I pretend to be astounded by the myriad of products and brand choices presented to me, all fighting for my attention. I notice that “A” attracts me visually, “B’s” jingle plays mercilessly in my head and the color theme of […]

Experience Brand Engagement

What makes you rush to the Peet’s Coffee & Tea 5 miles past the nearest Starbucks every morning? Why is it that you can’t resist visiting the nearest Target store? Why do you always prefer United Airlines to one of its competitors? It has got nothing to do with a compulsive disorder, if you are […]

Top 5 Steps to Define Your Brand’s Message

Defining Your Brand- What’s More Important? Although there are numerous steps a business can take to define their brand’s message, taking these 5 steps to define your brand’s message will make the process efficient and effective. Many businesses neglect clearly defining the message they wish their brand to convey. This is a vital aspect of […]

Reinvigorate What? Brand Health Maintenance

Brand Health A brand is a singular understanding of an organization, product or service. This includes everything from key identity traits, core values, position in the marketplace and purpose for existence. The driving force behind a healthy customer relationship is often in direct relation to how effectively your brand is communicated and perceived. Most outward […]

united we stand!

In a festival of imagination and colors, “we the people” of the world united their artistic efforts and creativity around a common muse: Bush. Never before has a U.S. president evoked such an outpouring of artistic inspiration abroad. With his face depicted in frescoes and graffiti in 25 countries around the globe, the art world […]

Great Advice – How to Brand Your Small Business Without Spending Any Money

I just enjoyed great blog entry from Brand Company “Branding Brand” called How to Brand Your Small Business Without Spending Any Money. (I do know, the last sentence contained several “brands” but sometimes, just gotta throw caution to the wind.) Here are some highlights from the article, but we recommend you read it in it’s […]