Tag: Brand Identity

How clever is too clever? Logo communication can say everything…

…or nothing When it comes time to move your business forward and give it that ultimate identity, a logo is a terrific way to give your potential clients a recognizable feature to associate to you. Sifting through the many ideas presented to you while making that decision, you must ask yourself: “Does my logo communicate […]

5 Questions Your Logo Designer Should Have Asked You

When you first try to work with a logo designer, they need to evaluate your needs. They do this by interviewing you or asking you to fill up a questionnaire. But how can you tell if your logo designer has been thorough? They need to ask these 5 crucial questions: 1) What does the logo […]

6 Factors to Measure a Successful Logo Design

Your Logo- Does it Really Work? Every organization, every message requires a logo design. When it’s successful, a good logo effectively conveys your brand in a single glance. But how do you make sure that this happens? Here are 6 questions you can ask yourself: 1) Is it memorable? Since logos are used to identify […]

Let’s Make Today Great- Really?

Cornflakes updates it’s image – Sporty! Revealed on Facebook, no less.. Kellogs has updated its brand including logo, tagline and marketing strategy.  The scope of the visual and verbal identity refresh includes “an updated logo, identifying the Kellogg’s brand’s core purpose, incorporating the ‘masterbrand’ into all Kellogg’s marketing campaigns, consolidating 42 company websites around the […]

Top 5 Steps to Define Your Brand’s Message

Defining Your Brand- What’s More Important? Although there are numerous steps a business can take to define their brand’s message, taking these 5 steps to define your brand’s message will make the process efficient and effective. Many businesses neglect clearly defining the message they wish their brand to convey. This is a vital aspect of […]

Reinvigorate What? Brand Health Maintenance

Brand Health A brand is a singular understanding of an organization, product or service. This includes everything from key identity traits, core values, position in the marketplace and purpose for existence. The driving force behind a healthy customer relationship is often in direct relation to how effectively your brand is communicated and perceived. Most outward […]

Brand Identity Crisis

A fiend and colleague introduced me to Tom Fishburne’s BRAND CAMP cartoons. His work is really great, content and theme all centered around branding and marketing. The comic below just arrived in my inbox reminding me of yet another modern dilemma. What to do?

“New Priorities for the Post-Agency Market”

Here, at jungle [8], we speak from the perspective of the new business paradigm.? Where sustainability, conscientiousness, and honest tactics rise above all else.? And it’s nice to know that we’re not alone in our pursuit.? Fellow pioneers at Patrick Davis Partners created this typographic video to spread the word about what should be all […]

united we stand!

In a festival of imagination and colors, “we the people” of the world united their artistic efforts and creativity around a common muse: Bush. Never before has a U.S. president evoked such an outpouring of artistic inspiration abroad. With his face depicted in frescoes and graffiti in 25 countries around the globe, the art world […]

Logos that last

How many of the following names instantly conjure up an image in your mind? McDonald’s, Nike, Apple, Lacoste, Chanel. As you probably know, all of these are corporations that create exceptionally popular products for today’s market. What’s really special about the aforementioned corporations is that they are part of a unique group of companies that […]