Tag: brand life

Branding is More Than Just a Logo

Recognition When you see a familiar logo, what comes to mind? Recognition, your personal experiences with the products associated with that logo, and perhaps a bit of nostalgia? What you have experienced is the most basic power of a brand. Brand recognition. After all, that is precisely what a logo is for. Companies want you to […]

Marketing Your Brand with Authenticity

Marketing a brand with authenticity Successful marketers know that branding is an important part of being able to sell. Those that have a brand that is recognizable and used by many are able to sell more effectively than those who do not. Marketing a brand with authenticity is important to do. Going about this task […]

Your Brand Breathes Life Into the Business

The most beautiful of logos or brands is nothing unless “People” move the brand. It is like a book on a shelf that may contain lots of information but remains idle. It is useless. It will amount to nothing. Your brand must move. It should be given life by all those with an interest in […]