Tag: branding

K.I.S.S. Or Kiss Your Brand Goodbye

photo: victoria schofield “Keep it simple stupid”.  We’ve all heard of the KISS principle but in branding it is ignored far too often.  Companies invest money and effort into building a brand and then turn around start weakening it. How…

Brand Expansion – Always A Good Thing?

photo: Once any product oriented company is successful they start exploring strategies for further growth. The next logical step many companies take is to create additional products. Marketing experts call this expanding the brand. Even though this is a common…

Personal Branding Keys To Success

Personal branding keys to success

photo: Let’s face it.  If you want to land high paying clients you have to present yourself as a professional.  Doing this effectively is what personal branding is all about. Have you ever bought a product and wondered “why did…

Hit a Branding Home Run With Publicity

photo: Starting a new branding campaign?  Want to impress your client by hitting one out of the park?  Concentrate on getting massive publicity.   You may be thinking why don’t I just do an advertising campaign?  You could if you want…