Tag: campaign

The challange of PSA advertising.

In a world where there is more information available in the Sunday newspaper than the average person living in the middle ages encountered in his entire lifetime, advertising is a tough sell particularly PSA (Public Service Announcement) advertising. We live…

Virgin America, new wings to fly!

In its “how to fly” aggressive and ambitious campaign message, Virgin America is spreading its conqueror wings over the American market.To seduce the potential demand, Virgin innovated and invested liberally. From the “revamped” 350 bus stops in San Francisco to…

Banks Concerned about Green…

…not money, that is, rather “Green” or ecological friendly initiatives. I just read a blog entry from Drew Neisser, President and CEO of Renegade, a top notch design agency. His blog, Marketing for Good, talks about HSBC’s new green initiative.…