Tag: campaign

A Guide to Promoting Your Brand

The importance of marketing to your company cannot be  underestimated. There are so many benefits to be had from  advertising your brand to potential customers, but knowing what you need to do and how you go about doing it are two very different things  – our tips could help you though! What type of marketing […]

Adopt. You will receive more than you can ever give.

I stumbled upon this ad campaign (below) which won a Bronze at Cannes Lions 2007 in the Print category. The ads are strikingly? beautiful and carry an emotional. Ads from IAPA, the Indian Association For Promotion Of Adoption & Child Welfare, Mumbai, India. “Adopt. You will receive more than you can ever give.” Agency: Ogilvy […]

The challange of PSA advertising.

In a world where there is more information available in the Sunday newspaper than the average person living in the middle ages encountered in his entire lifetime, advertising is a tough sell particularly PSA (Public Service Announcement) advertising. We live in an age of instantaneous gratification so when it comes to ads unless they grab […]

Virgin America, new wings to fly!

In its “how to fly” aggressive and ambitious campaign message, Virgin America is spreading its conqueror wings over the American market.To seduce the potential demand, Virgin innovated and invested liberally. From the “revamped” 350 bus stops in San Francisco to the food on demand on board, Virgin sees “BIG”. Random is not part of the […]

Cause Marketing- The Good, The Bad & The Ugly (part 1)

As previously explored, the simplified goal of Cause Marketing is to create an emotional charge usually associated with feeling good, contributing or being of service in relationship to a social “cause”. This act is designed to activate a person’s passion or emotional center while associating this feeling with the sponsoring brand. However, feeling good isn’t […]

Banks Concerned about Green…

…not money, that is, rather “Green” or ecological friendly initiatives. I just read a blog entry from Drew Neisser, President and CEO of Renegade, a top notch design agency. His blog, Marketing for Good, talks about HSBC’s new green initiative. One of their greening efforts is turning online bill paying into a major green initiative. […]