Tag: Coca Cola

The Success of Coca Cola Brand

It’s the Real Thing All over the world, Coca cola would emerge to be one of the most successful and most recognised brands of all time. But what is there in the coca cola’s brand history – a success story? The company has been able to produce and manufacture a brand that has fascinated all […]

Brand Loyalty: an Exercise in Mindless Irrationality?

Recent Coke slogans over the last couple years have put an emphasis on “The Coke Side of Life”: less about the taste, per se, than the lifestyle. A great post by MediaPost talks about how “the strongest brands evoke a visceral response, beyond the reach of reason” (and taste too, apparently). Coke/Pepsi blind-test studies show […]