Tag: marketing

Answer Ten Questions And Create a Great Marketing Plan – Part One

A well constructed marketing plan will provide benefits to any small business enterprise. Unfortunately many don’t have the resources, knowledge or experience to put one together on their own.  It’s really not too difficult with a good road map.  If you can answer ten questions about your business you can easily create a powerful marketing […]

What’s The Big Deal With Social Media Anyway?

How many times have you heard the phrase “social media” over the past few years? Without a doubt everyone has heard about social media but few can probably define it accurately. A good definition of social media would be internet technology that allows the sharing of opinions, perspectives and insights between people from all around […]

Name Recognition For Any Business in 11 Easy Steps

It’s no secret all companies want to increase their name recognition.  Most know it is important to their success but struggle to make it happen.  Establishing the brand can be a daunting task so I’ve broken the process down into 11 actionable steps.  Following these on a regular basis will increase the name recognition of […]

Industrial Marketing Using Online Public Relations Strategies

Public relations campaigns have never been a go to marketing strategy for small and medium sized industrial products sales companies.  Most companies have viewed this type of promotion as difficult, complex and too expensive.  In the past this may have been true but with today’s online public relations resources almost any company can enjoy the […]

Confidence – Step One To Effective Personal Branding

Do you know what key element exists in every successful internet marketing campaign?  Is it SEO, millions of back links, article marketing, or a smart PPC campaign?  No, it’s effective personal branding. Sadly this is one technique newbie internet marketers avoid like the plague.   Why is that?   They may think the vast size of the […]

What do Effective Branding Campaigns and Great Mystery Novels Have In Common?

The key to effectively building a firm’s brand is to uncover the brand within not invent one.  It’s similar to how a detective solves a mystery or how an anthropologist pieces together an ancient culture. Branding experts have to learn about the company and find the key elements that really define it. It’s readily apparent […]

2012 Study Reports Small Business Slow To Embrace Modern Marketing Strategies

Small business marketing practices are usually heavy on traditional methods.  This is often due to the business being family owned or that it’s been around a long time and has built up personal relationships with its local customers.  A recent study supports this theory showing that the majority of small businesses surveyed choose traditional marketing […]

Five Ways To Get Your Audience To Pop The Question!

  Social media networking provides business powerful tools to discover what makes their customers tick.  Become truly engaged with your audience and they’ll tell you how they want to do business, what they really need from you, what they can spend money on and much, much more.  So how can a business become more desirable, […]

Five Critical Steps to Building Effective Social Media Profiles

Using social media to brand your business can be very effective if you know what you’re doing.  Before you jump into social media it is important to understand how it fits into your overall marketing plan.  The crucial first step to social media branding success is setting up and managing your social profiles. Here are […]

3 Tips for Getting Users To Click Your Ads

Any online marketer is always looking for ways to get users to click their advertisements. It is a constant struggle, as each different traffic source has different styles that are going to drive more clicks. There are many things to take into consideration when you are looking at ways to get users to click ads. […]