Tag: mergers

whole foods, the battle for supremacy!

In the natural foods industry, the merger of two giants Whole Foods and Wild Oats was announced October 2007. A juicy deal of $565 million was sealed. February 2009 the case will be on trial since a third party, the Federal Trade Commission stepped in the conglomeration to invalidate the illegitimate union. The plaintiff in […]

budweiser-stella artois, the impossible fermentation?

From 6th millennium BC until forever, Ninkasi (the ancient Summerian goddess of beer) will inspire hymns to her honor. Composed originally with bappir (baked barley bread), malt, honey and dates, the recipe barely changed. If I invoke today the matron of beer it is to turn a historic page in the American fermentation industry. Traditionally […]