Tag: non-profits

Web 2.0 – A Social Phenomenon

To many, the phenomenon known as Web 2.0 is as abstract as a Miro painting. His paintings make perfect sense if you understand each of the elements, language, social implications and context. Surprisingly those exact elements identify the key to understanding how Web 2.0 and the nature of social causes have grown in unison. The […]

Consider the Cause.

Creating Value Through Cause Related Marketing Win, Win! Building brand value, creating meaningful relationships and serving a greater good. Cause Marketing, a strategy commonly used, has proven effective in both deepening brand value and gaining exposure for worthy causes. The general idea of cause [related] marketing involves the cooperative efforts of a “for profit” business […]