Tag: pepsi generation

Pepsico Disloyal Strategy

Americans systematically swallow and digest 600 bottles of cola per capita annually, while the cola leaders brand American culture worldwide. Indra Nooyi proudly reveals to a NY Times reporter that her breakfast consists of a bowl of cereal and a glass of orange juice. So… Perhaps her candor is intentional in order to bolster a […]

Viva la génération!

The ad legend Alan Pottasch, creator of the Pepsi Generation, the Pepsi Taste Test and the famous Pepsi campaigns featuring Michael Jackson and others,? died on July 27? at age 79.? The advertising world will miss Pottasch, who created the longest running TV campaign in history, the youth targeted “Pepsi Generation”.? To read more about […]