Tag: women

someone else’s story

Sometimes, what you think you are writing for yourself, your own book of recollections for further reflection, ends up being someone else’s story. We are a series of interwoven stories, each facetted in such a way that our look into the world will always remain singularly and uniquely our own. We seem to spend so […]

Handbags, tapping into the fashion-forward marketing accessory!

“Tell me what is in your handbag and I will tell you who you are”, could be the new adage to define women through their attachment to their accessories. Nintendo saw it first, saw it right (?) when deciding to address its messaging to women through their handbags. From metallic rose to cobalt, their handbags […]

Fat is “fab” but wrinkles are “drab”.

As we know, the Dove Campaign for Real Beauty inspired women for the last 4 years to celebrate the natural physical variation embodied by all women and inspire them to have the confidence to be comfortable with themselves.The idea worked and Dove’s sales doubled in the proceeding years. However, it seems when the Dove brand […]

Of People and Peacocks: Musings on “The Mating Mind.”

Got boys on the brain? Can’t get that one special girl out of your head? Don’t worry; you’re not alone. According to a recent study by University of New Mexico Professor Geoffrey Miller, human evolution can be almost entirely attributed to our desire to attract potential sexual partners. In the study, Miller took two groups […]