The heart of New York beats at a faster pace since New York State recently called Saatchi & Saatchi for help to revitalize its regional touristic image.

With its eternal, fashionable “I love NY” core message, the main objective is to attract local visitors to invest in vacationing or few days getaway formulas.

Predicting a staggering 200 million people in 2020, NY pampers herself by allocating $17 million to appeal to potential customers and centers purposely 50% of its budget to improve the interactive media as a marketing support, a communicating tool.

As Tourism accounts for $47 billion in its local economy, as it employs 740,000 people, it’s in New York State’s interest to promote seriously the region. Compared to its closest vicinity Pennsylvania and Ontario, New York is lagging behind in promotional matter.

Yet, it has much to offer than being trapped in “the capital of entertainment” mold, you will be enchanted to discover that wineries (second largest after California) shape the landscape, that the Seneca River crosses a Canals historic district…

With the value of the dollar internationally, with a single tank value of gas to visit the region, why don’t you jump on the occasion and bite in the apple?

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