The Rise of the Hispanic consumer: ¡Olé!

The ongoing immigration debate has helped Hispanics to display its social and political clout, but as a demographic, they’re poised to make economic ripples soon as well: a U.S. Census Bureau estimated that Hispanic purchasing power in the US will reach more than $1 trillion by 2011, bigger than the GDP of Mexico or Canada!

Engage: Hispanics, a MediaPost blog tackling Hispanics as a consumer group, has compiled a couple of helpful pointers for reaching Latinos from a marketing perspective, broken down by age group.

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