Designed and colored very girly (pinkish) and environmental conscious (green), this website “owned by a woman” who kept her anonymity to save her credibility, pretends to respond to women’s expectations.
If her core audience is women, she should stick to ethics, principles and reliability values. She can’t valorize her products through women’s exploitation activity.
So this woman entices wittily her potential customers with products certified organic, vegan (very trendy!).
Her condoms are made with REAL latex! Which condom isn’t? Her lubes boost “Horny Goat Weed”, “Glacial Water”, “Acacia Gum”, all natural ingredients on one hand and mislead on the other hand.
How would you define contents such as ascorbic acid, hydroxyethyl-cellulose, sodium benzoate, tetrasodium EDTA…? Not very chemical-free, I must acknowledge! Same for her “Hitachi” vibrator, you can’t sell a vibrator that refers to a Japanese brand in the collective mind therefore trust and have made it in China.
You can’t neither use a teenage looking girl, giving a fellatio to a giant pickle to look professional!
So many paradoxes!
To summarize, here is a company that is rebranding porn by softening its image. It “veganizes” outrageously its products adapting their strategy to the demand and therefore make porn more acceptable to the perception of the general public, her audience.
Selling sex, safe sex is fine. It requires open-mind and courage. However selling sex, safe sex through porn is unprofessional and unethical.
No doubt that the company needs branding advice, strategy and rejuvenation! Lainie is the expert.