Tips for branding a small business
Whereas many small business owners think that branding is a reserve of the big business and companies, little do they know that branding can really grow their business. In most countries almost 80 to 90% of the business are the small business. It means therefore that there is a high competition and it is probably impossible for one to market what he or she is bringing to the market without creating a good identity for it. Here are some very important Tips for branding a small business
1. Define your brand.
The first and the most important thing to do is to make a definition of your brand and in doing so there are some questions to ask. The first one is how you will want people to see your brand, secondly, how would you want your brand to be different from he other brands in the market. Finally, what is new in what you are getting into the market. With clear answers to these questions then you will be on the right track.
2. Create a simple Branding message
A simple and coherent massage will quickly drive your brand and make people understand what you are selling. Very few people will take time to read the juicy details of your brand from the billboards out there. Thus it is just wise to get the point home by having a very brief, precise but a coherent message for your brand.
3. Have a consistent voice.
This can be best illustrated by how apple has been able to use Steve jobs to develop simplicity and a consistent voice for their products. It is important to just have a consistent voice driving your product and as well have a constituency in the product itself. People will be able to develop a relationship between the persona and the product and as such make your brand grow.
4. Always remind your customers about your brand
Human beings have a tendency of quickly forgetting things. It is important to make a quick reminder of your product brand to your customer, how different it is and how good it is. It is very bad to make assumptions that the customers know about it. So just be in the habit of reminding them. This is best done by making sure that you have your company logo on your product, your staff id, and even your business cards.
5. Think big.
It is said that what a man thinks, so he is. It is therefore, just clear that whatever you think of your Brand then that is how it will be. It is important then to think of your small business becoming something big over the years. This will improve the way you do your branding and even the way you manage your business.
In a nutshell branding is the backbone of growing a lucrative small business. With proper branding and management in a small business, there is no doubt that the business will take shape and grow to new heights.