Cornflakes updates it’s image – Sporty!
Revealed on Facebook, no less..
Kellogs has updated its brand including logo, tagline and marketing strategy. The scope of the visual and verbal identity refresh includes “an updated logo, identifying the Kellogg’s brand’s core purpose, incorporating the ‘masterbrand’ into all Kellogg’s marketing campaigns, consolidating 42 company websites around the world to one, and the new tagline, ‘Let’s Make Today Great.'”
In other words, cashing in on the attention towards the 2012 Olympics
According to BrandChannel:
“One (goal) was to drive absolute clarity and alignment around the purpose of the Kellogg’s brand and what it stood for, and the second was to align and create a fresh identity system for the Kellogg’s brand that accompanied all our executions around the world. As part of the company Kellogg piece and the way we’re investing in new digital platforms and tech to drive from the consumer experience, we’ve just consolidated 42 Kellogg company sites down to one company site so that had to have its own identity system and clear architecture of what it was standing for, and at the same time the Kellogg’s brand site, we needed to make sure that that identity system was separate and unique as well.”
Do you think they were successful?