Viva la génération!

alan pottaschThe ad legend Alan Pottasch, creator of the Pepsi Generation, the Pepsi Taste Test and the famous Pepsi campaigns featuring Michael Jackson and others,? died on July 27? at age 79.? The advertising world will miss Pottasch, who created the longest running TV campaign in history, the youth targeted “Pepsi Generation”.? To read more about his life, career and contributions to the ad world,? .

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