I just stumbled upon this quiz to determine your Influence Quotient at the working psychology web site. It’s interesting and scary at the same time. Influencing peoples choice is precisely what advertisers do, though many tactics. I recommend you take the quiz, determine your Influence Quotient and then use that knowledge to decipher how advertisers try in influence your decisions by using the same tactics.
Here’s the quiz: After you take the quiz, check your answers here(This link will be at the bottom of the quiz as well)
Choose the best answer from the options below.
People are more likely to be persuaded by many weak arguments, rather than a few good arguments, when they are:
a) in a rush
b) not particularly interested in the topic
c) moderately concerned about the topic
d) both a & b
If you’re attempting to sell a customer an item from your company’s lineup of three models (the “economy,” the “midrange,” and the “luxury” model), research has demonstrated you will obtain higher sales figures by:
a) starting at the bottom and moving up the line;
b) starting at the top and moving down the line;
c) starting at the middle and then allowing customers to “own the decision” by moving up or down the line themselves.
Years of tracking political elections have revealed that the single most reliable predictor of who will win an election is the candidate who:
a) is the most physically attractive;
b) produces the greatest number of negative or “attack” ads against his opponent;
c) has the most active and committed volunteer base;
d) spends the most time focusing on the issues.
Research has shown the general relationship between self-esteem and persuadability to be:
a) people with low self-esteem are the most persuadable;
b) people with average self-esteem are the most persuadable;
c) people with high self-esteem are the most persuadable.
Imagine you are the (unlucky) campaign manager of a political candidate who has recently lost the public’s trust. Now imagine that the candidate wants to rebuild his reputation through profiling himself as a tough crime-fighter. Of the following choices, which would be the best way for your candidate to start his next ad?
a) “My opponent has not gone far enough in fighting crime . . .”
b) “Many have supported my ability and willingness to fight crime . . .”
c) “Although my opponent has a good record of fighting crime, . . .”
Imagine you are a financial advisor, and you believe that a young client of yours is invested too conservatively. In order to persuade her to invest in riskier, high-return investments, you should concentrate on describing:
a) how others like her have made similar mistakes (appeal to consensus);
b) what she stands to gain if she invests in riskier options (appeal to greed);
c) what she stands to lose if she does not invest in riskier options (appeal to loss).
Research has demonstrated that jurors are most persuaded by:
a) an expert witness who uses easy-to-understand terms;
b) an expert witness who speaks in incomprehensible language;
c) a witness who speaks with conviction.
If you have a new piece of information, when should you mention that it
a) before you present the information
b) in the middle of the presentation of the information
c) after the presentation of the information
d) you should not mention that it is new information.
Imagine you are presenting your case, and that you are coming to the part of your presentation that contains good, strong arguments for your position. How quickly should you speak?
a) you should speak very rapidly
b) you should speak somewhat rapidly
c) you should speak at a moderate rate
d) you should slow down
Which of the following excuses has been found to be the most effective way to get out of a traffic ticket in court?
a) Admission of guilt, followed by an apology, such as “I did change lanes without turning on my signal, and I apologize for that.”
b) Apology with a denial of intent: “I’m sorry I changed lanes without turning on my signal–I didn’t intend to break the law, it’s just that I was changing lanes quickly to avoid another motorist.”
c) Pointing out that the infraction was the result of the driving environment or another motorist: “Another driver abruptly cut me off and I had to move out of his way quickly. I didn’t have time to put on my signal.”
d) Citing lack of knowledge combined with giving consensus information: “I didn’t realize that signals had to be used even when no other cars are following closely. Virtually nobody uses signals when changing lanes in light traffic.”
Check your answers here