Branding Value Now Conscious Thoughts when green is black – extreme dining

when green is black – extreme dining

eyes in the dark
Meaning no lights, dark, conserving energy… Not sure if this qualifies as actually “green” due to the certain cleaning bills required. So what is it? A new restaurant in San Fransisco has taken energy conservation to the extreme. Can you imagine dining on a 3 course meal in the pitch black? Can you imagine grabbing a napkin to wipe your chin and you just pulled up your date’s dress? Can you imagine taking a bit of a pad of butter? Not sure if this is going to work. According to an article in SF Gate on June 25:

“Dining in the Dark” at Opaque gained popularity in Southern California, and opened its first Northern California location last week in San Francisco.

In a dining room that’s pitch black – we’re talking can’t-see-your-hand-in-front-of-your-face pitch black – the idea is to engage the other senses throughout the meal. Servers are all visually impaired and dole out plates by touch. Eavesdropping has never been easier, and if the weather is hot, nobody will notice if you shed some clothes.

The restaurant took over Crimson, a lounge located under Indigo restaurant (Indigo chef Michael Whang cooks). We descended the stairs on Friday night into a dimly lit lounge to order our meals – the fish option, “keep it a surprise,” for my husband, the steak with pureed squash and broccolini for less-spontaneous me. Diners can opt to slide the cardboard menu out of its envelope to read the descriptions, or enter the dining room completely in the dark about their dinner choices.

In addition to the steak, entrees include mahi-mahi, chicken or a vegetarian pasta dish. Each meal comes with a salad to start – on this night, a blend of arugula with toasted walnuts and grapefruit, or seared tuna. For dessert, it’s either mango panna cotta or warm chocolate cake with cherries. Extras include an amuse-bouche from the chef and a crudite platter with three sauces.

Don’t know if this is actually “green” but I think it may as interesting as going to Medievel Times or uWink….. ONCE IS ENOUGH.

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