Whatever taste, aspirations are yours when choosing the car of the, your future, the constant in the equation will be its green properties. In the 2008 Paris, Detroit Motor Show, the diversification of the designs, technologies and creativity displayed incontestably the full range of environmental awareness of the car manufacturers.
Aligned with the desiderata of industrialized countries’ consumption, the values of the car industry shifted with in the back of their mind, to maximize the good on earth. From luxury to ordinary cars, the competition is sharp to present excellence in fuel economy, in gas emission reduction : The paradigm of the Millennium!
If Toyota with its famous Prius enjoys its leading position among the diesel sales (hunted by Honda, Nissan, Ford…), the appearance of new technologies as the Blue Tec for Mercedes, or the hydrogen power for BMW expresses the eagerness of brands to overthrow any supremacy in surpassing the market expectancy. Performance is now synonymous with respect of the environment, the clean energy is the common denominator.
Since the mass consumption opts for ordinary cars, luxury cars responding exclusively to the high-end market, developing a car that corresponds both to the financial affordability and the eco-consciousness of the nowadays tendency will be the coming challenge. For that matter, the “agile and zippy” Jetta TDI designed by Volkswagen has already won people’s heart over the Prius!
Without disarming and on the offensive track, Toyota, once again, started the electric vehicles race by proposing to the public in 2010 its “plug-in hybrid electric” prototype, twin version of its popular Prius, bearing (I guess!) in mind for its conceptualization that it will follow its elder sister’s glorious steps!
Powered with its lithium-ion battery pack, the motor generates 50kW allowing an autonomy of 7 miles at 62mph. Electrifying isn’t it?
Its fierce competitors Chevy Volts, GM plug-in are sparkling, right behind! Soon, cars like computers will become obsolete as launched on the market!
Only problem in this clean energy picture : what is the end of life of lithium-ion batteries?