Who can outlast Roger More?

roger more

Not sure where I picked this up, but I love this British ad! I think it’s a clever use of the product itself, creates sorta a soft and cuddly vibe. Not quite sure personally, what the tie is to “Roger More” but I’ll go with it.

2 comments for “Who can outlast Roger More?

  1. moo
    September 4, 2007 at 6:58 am

    roger is slang for f*ck in UK

  2. September 4, 2007 at 12:26 pm

    Ah… contextual relevance from a cultural perspective really makes this ad more meaningful. I like it better now! Thanks for the insight!

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