Would you glob your chewed up gum all over a wall?

Hubba Bubba hopes so. They hung these nifty posters all over the city of Sydney. Kinda reminiscent of paint by numbers, only glob your chewed up gum over the posters based on the numbers. Great outdoor / environmental ad. Good job, DDB, Sydney!

hubba bubba
Client: Hubba Bubba
Agency: DDB, Sydney
Typographer: Jason Young
Executive Creative Director: Matt Eastwood
Deputy Creative Director: Steve Back
Copywriter: Iggy Rodriguez
Art Director: Iggy Rodriguez, Steele Bonus, Justin Carew, Jakub Szymanski

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