What do you get when you combine Green Peace and an Apple computer?
Campaign Summary (from the Greener Apple site)
We love Apple. Apple knows more about “clean” design than anybody, right? So why do Macs, iPods, iBooks and the rest of their product range contain hazardous substances that other companies have agreed to abandon? A cutting edge company shouldn’t be cutting lives short by exposing children in China and India to dangerous chemicals. That’s why we Apple fans need to demand a new, cool product: a greener Apple.
And that’s just what Apple fans did and created their own flkr group for the movement. As we know, the Apple Macintoch customers are loyal, elitist, smart, and creative and when challenged to think out of the box, they do. Excellent audience for Green Peace to tap into for two reasons, compelling and creative viral / community involvement and a highly visible brand.
Green Peace went so far as to parody the apple web site with greenapple.org. It is clear why Apple’s lawyers aren’t all over the site for copyright infringements, etc. It is because of the visibility of the campaign and it seems to be working. According to the greenapple.org the site is reporting through their time-line the campaign’s achievements, baby steps on through to policy changes. I am certain Apple know if they do not acquiesce to Green Peace’s demands, they are in fear of alienating their core customer.
I predict this will be a highly successful campaign. All in good time.. All in good time. Here are the sections in the greenapple.org site, which I love for their cleverness:
iPoison + iWaste
Come on, show some love: HUG YOUR MAC!